Effective Date: 18/07/2025
1. Who We Are
Business Name: Deep Blue North East Ltd
Trading Name: Deep Blue North East
Email: Admin@deepbluenortheast.co.uk
Website: https://www.deepbluenortheast.co.uk
2. What Personal Data We Collect
Identity Data: Full name, username
Contact Data: Address, email, phone number
Payment Data: Processed securely via third-party providers (we do not store card details)
Order Data: Products ordered, order history, delivery details
Technical Data: IP address, browser type, device information
Usage Data: Pages visited, time spent on the site
Marketing Preferences: Your consent to receive marketing emails (if applicable)
3. How We Use Your Data
Process and deliver your orders
Communicate order updates and support enquiries
Improve our website and services
Send marketing communications
Meet legal and regulatory obligations
4. Legal Basis for Processing
Contract: To fulfil your orders and provide services
Consent: For sending marketing communications
Legal Obligation: For tax, fraud prevention, and accounting purposes
Legitimate Interest: To improve our business operations and respond to enquiries
5. How We Share Your Data
Payment Providers
Delivery Partners Royal Mail
Website Hosting & Analytics Services
Legal and Regulatory Authorities (when required by law)
All third parties are required to protect your data and only process it on our instructions.
6. Cookies
Our website uses cookies to ensure a smooth user experience, collect analytics, and improve site performance. You can manage or disable cookies via your browser settings.
See our [Cookie Policy] for more details.
7. Data Retention
Order records: Up to 6 years (for legal and tax reasons)
Marketing data: Until you unsubscribe or withdraw consent
Account data: As long as your account remains active
8. Data Security
We implement industry-standard measures to protect your data, including encryption, secure servers, and access restrictions. Your personal information is handled securely at all times.
9. Children’s Privacy
This website is not intended for children under the age of 18. We do not knowingly collect personal data from minors.
10. Third-Party Links
Our website may link to other websites. We are not responsible for their privacy practices. Please review their policies before submitting any data.
11. Changes to This Privacy Policy
We may update this policy from time to time. The latest version will always be available on our website, with the date of the most recent revision clearly stated.